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A lot of businesses do not offer a catalogue of products that can simply be purchased there and then. If you're providing B2B services then this can be the exact opposite. An SEO service is a perfect example - SEO is a fairly substantial investment and a business considering this purchase will likely take weeks if not months to come to a decision. To improve your conversion rates in this case, an email capture should be your main priority. Ask for the visitor's email address by offering some really quality free information that will be provided to them the moment they sign up to your list. Following this, you can then continue emailing them educational content that provides valuable advice whilst also establishing yourself as an expert in the field. After not too long, you can find that a slightly more 'salesy' email will convert users that otherwise wouldn't of been converted - and the people that would have been converted may well pursue your service quicke. please visit our wabsite latestdatabase.com |
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